Stub line
Path Notch
Cut a notch for the bones a reach draft should keep, and for the result numbers we refuse to write.
The notch marks reading order: who reads, which passage, and which sentence stays off the draft. It is for a person preparing reach copy. It does not guarantee traffic, installs, or a return on advertising spend.
On this berth
- Reading order
- Stopped sentences
- Notch placement
- Dates both sides keep
Off this berth
- Volume guarantees
- Revenue guarantees
- Review-evasion language